We are email marketing consultants who focus on your customers’ journey
Just like a drop of water impacts the surface, email impacts your conversions across other channels. As a boutique email marketing consultancy, our email marketing consultants can take you to the next level of success.
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Our Ethos
The customer, their journey and the information they provide through their actions, is at the centre of our ethos. Enabling you to benefit from email marketing strategies and email marketing programmes that achieve the 1:1 personalisation your customer's desire.
We develop data-driven
How about a good read?
Kath Pay's must-read book on the titular Holistic method. Sign up to hear about second edition news too!
"Thought provoking, inspirational and a great example of how to do “helpful marketing” the right way. Highly recommended!"
"this book is packed full of the sensible, practical advice that Kath is renowned for in the email marketing world.”
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EMAIL MARKETING AUDIT
Are your email marketing and eCRM programmes achieving all that they can? Could clicks and conversions be better? Wish you could have an expert review your email and eCRM programme and feedback with an in-depth analysis?
Well, you can! An email marketing audit by Holistic’s experienced email marketing consultants can highlight the strengths, and identify missed opportunities in your email marketing and eCRM programmes, so you know what is working and what can be improved.
The first of its kind within the realm of email marketing. A series of free online Q&A panels, consisting of brand-side and vendor-side expert panellists providing insights on all things to do with email marketing & more… Think of it like a fun and casual chat in the pub with your work colleagues!
See What Our Happy Clients Have to Say...
– Jen Pike, Cannadips
— Tor Hopkins, Kate Spade New York
— Robert Dudley, Transunion
How We Can Help You
Discover
Email Marketing Audit
Email Marketing Workshop
Email Deliverability Audit
Devise
eCRM Strategy
Email Consultancy
Personalisation Strategy
Email Testing Strategy
Develop
Email & eCRM Implementation
Email Design & Copywriting
Marketing Automation
Ecommerce Email Solutions
Our latest must-read articles
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How to Create Emails that Influence and Convert with GenAI by Your Side
How can marketers craft emails that stand out and truly engage their recipients? In Beefree’s webinar, How to Create Emails that Influence and Convert with GenAI by Your Side, Kath Pay provided a hands-on look at how marketers can harness AI to craft emails that not only influence but ethically guide customers toward making purchase decisions.… keep reading → -
Metrics, Testing, and Building a Business Case
How can you prove the true value of your email marketing efforts to senior management? It’s a challenge many email marketers face, especially when traditional metrics like opens and clicks don’t translate easily to business outcomes like revenue. In Episode 8 of Email & More, moderator Skip Fidura led a rich discussion with industry experts… keep reading → -
Email Love Live with Kath Pay: Designing for AI and Accessibility in Email Marketing
As email marketers, we often face a fundamental challenge: how do we ensure our emails are both visually compelling and accessible to a wide range of users? With AI and new accessibility tools shaping the future, it’s time to rethink email design principles. One key lesson? It’s not just about the aesthetics of an… keep reading →