We are email marketing consultants who focus on your customers’ journey

Just like a drop of water impacts the surface, email impacts your conversions across other channels. As a boutique email marketing consultancy, our email marketing consultants can take you to the next level of success.
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Email Marketing Services

Affordable Email Marketing Expertise—Custom Subscription Packages for Today’s Marketers

We know budgets are tight and demands are high. Our new transparent, monthly packages make professional email marketing accessible, empowering you with affordable access to expert support across key areas.

Whether you need strategic guidance, audits to maximise performance, deliverability monitoring, hands-on support for feedback and strategic advice, coaching to boost your team’s skills, or A/B testing for optimised results, our monthly packages are designed to give you what you need, when you need it—all at a manageable monthly cost.

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Our Ethos

The customer, their journey and the information they provide through their actions, is at the centre of our ethos. Enabling you to benefit from email marketing strategies and email marketing programmes that achieve the 1:1 personalisation your customer's desire.

We develop data-driven email marketing strategies that are supported and enabled by technology. With our email marketing consulting services , we bring data, technology, strategy, creativity, personalisation and psychology together through our innovative approach to create effective eCRM & email marketing strategies that deliver results.

Find your email marketing consultant

How about a good read?

Kath Pay's must-read book on the titular Holistic method.
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"Thought provoking, inspirational and a great example of
how to do “helpful marketing” the right way.
Highly recommended!"

"this book is packed full of the sensible, practical advice
that Kath is renowned for in the email marketing world.”

Turn the page

Get Started With An Email Marketing Audit

Are your email marketing and eCRM programmes achieving all that they can? Could clicks and conversions be better? Wish you could have an expert review your email and eCRM programme and feedback with an in-depth analysis?

Well, you can! An email marketing audit by Holistic’s experienced email marketing consultants can highlight the strengths, and identify missed opportunities in your email marketing and eCRM programmes, so you know what is working and what can be improved.

Get started with an Audit today

See What Our Happy Clients Have to Say...

“The email strategy and flows that Holistic Email Marketing & Hagopian Ink created delivered a 2x ROI in 6 months. We were able to lift and sustain our online our sales by 5% – 10% through 3 basic, yet, strategic email executions. And even better, we are doing it through email communications that are on brand, improving the frequency of our brand touches with our consumers.”
– Jen Pike, Cannadips

“Kath gave us a very comprehensive overview of our customer journey and helped us to see our business from a completely different perspective. When you’re stuck in the detail every day, Kath’s expert opinion was extremely valuable. She pointed out “quick wins” which we could immediately implement & longer term strategies that we should be thinking of. Kath offered an outsider’s perspective with a wealth of knowledge. Would recommend to anyone serious about their CRM strategy!"
— Tor Hopkins, Kate Spade New York

“After neglecting the channel, we knew that we needed to jumpstart our email program. To ensure that we went down a good path, we looked to Holistic marketing to help guide our efforts to drive better customer engagement and more commerce. Kath and her team provided welcomed expertise to collaborate on our strategy and map out the tactics that drove results for our new email program. Since bringing them on, we’ve made great improvements with our email testing endeavors, template design and triggered workflows. If you are looking email program help, then look no further than to Kath and her team.”
— Robert Dudley, Transunion

More Testimonials

How We Can Help You

Discover

We start with a deep dive into your email marketing programme, analysing every component to uncover missed opportunities and provide actionable insights. The result is a comprehensive report with targeted recommendations for success.
Services
Holistic Email Audit
Deliverability Audit
Discovery Workshop
Competitive Analysis

Devise

Here’s where your strategy takes shape! We design a cohesive, data-driven approach to build a seamless customer journey, tailored from our findings in your email marketing audit to ensure a powerful, connected experience.
Services
Email Marketing Strategy
Email Testing Strategy

Develop

This is where strategy turns into action! Whether you need a guiding hand or full support, we’re here to bring your vision to life. Our team is adaptable and ready to collaborate with you at any level.
Services
Marketing Automation Consultant
Email Deliverability Consultant
Holistic AB Testing Implementation
Email Consultant on Hand
Persuasive Copywriting & Design
Email Coaching

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Our latest must-read articles

‘They did it, so we should too’ isn’t an email strategy
Not all winning email campaigns should be copied. This post explains why mimicry misses the mark and how strategy — not trends — leads to long-term success. Learn to ask better questions, understand the context, and build email programmes grounded in goals, not guesswork or someone else’s results.
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Why it’s time to reframe email from campaigns to conversations
Too many email marketers still rely on campaigns to deliver their message. This article encourages a mindset shift — from campaigns to conversations — helping brands create more relevant, respectful, and responsive email programmes that align with customer journeys, not just internal calendars or marketing pressure.
Discover More →
It’s Not Your CTA — It’s the Journey to It
Why don’t people click your emails? This post explores how trust, emotion, and fast-vs-slow thinking impact email engagement. Instead of blaming the CTA button, learn how to build the right psychological journey — one that makes clicking the next natural step, not a hard decision.
Discover More →