We are email marketing consultants who focus on your customers’ journey
Just like a drop of water impacts the surface, email impacts your conversions across other channels. As a boutique email marketing consultancy, our email marketing consultants can take you to the next level of success.
SEE HOW WE CAN HELP YOU
Email Marketing Services
Affordable Email Marketing Expertise—Custom Subscription Packages for Today’s Marketers
We know budgets are tight and demands are high. Our new transparent, monthly packages make professional email marketing accessible, empowering you with affordable access to expert support across key areas.
Whether you need strategic guidance, audits to maximise performance, deliverability monitoring, hands-on support for feedback and strategic advice, coaching to boost your team’s skills, or A/B testing for optimised results, our monthly packages are designed to give you what you need, when you need it—all at a manageable monthly cost.
Our Ethos
The customer, their journey and the information they provide through their actions, is at the centre of our ethos. Enabling you to benefit from email marketing strategies and email marketing programmes that achieve the 1:1 personalisation your customer's desire.
We develop data-driven
How about a good read?
Kath Pay's must-read book on the titular Holistic method.
Sign up to hear about second edition news too!
"Thought provoking, inspirational and a great example of
how to do “helpful marketing” the right way.
Highly recommended!"
"this book is packed full of the sensible, practical advice
that Kath is renowned for in the email marketing world.”
Get Started With An Email Marketing Audit
Are your email marketing and eCRM programmes achieving all that they can? Could clicks and conversions be better? Wish you could have an expert review your email and eCRM programme and feedback with an in-depth analysis?
Well, you can! An email marketing audit by Holistic’s experienced email marketing consultants can highlight the strengths, and identify missed opportunities in your email marketing and eCRM programmes, so you know what is working and what can be improved.
See What Our Happy Clients Have to Say...
– Jen Pike, Cannadips
— Tor Hopkins, Kate Spade New York
— Robert Dudley, Transunion
How We Can Help You

Discover
Services
Holistic Email Audit
Deliverability Audit
Discovery Workshop
Competitive Analysis

Devise
Services
Email Marketing Strategy
Email Testing Strategy

Develop
Services
Marketing Automation Consultant
Email Deliverability Consultant
Holistic AB Testing Implementation
Email Consultant on Hand
Persuasive Copywriting & Design
Email Coaching
Our latest must-read articles
-

The post-purchase moment where loyalty is won or lost
The email messages you send after a customer buys are just as important as the ones you send before the sale. That’s why I’ve focused on post-purchase messaging in my recent posts here. The point that runs through all of my advice is this: Your automated post-purchase workflow can build a stronger customer relationship –… keep reading → -

Why Your Shipping Strategy Might Be Costing You More Than You Think
I was looking at a subscription recently. The product made sense, the value was clear, and it was something I’d happily receive every month. And then I saw the delivery charge. It wasn’t huge. But it was enough to make me pause… and then question the entire decision. Because suddenly, it didn’t feel like a… keep reading → -

Your hardest-won customer is also your most fragile
We’ve spent years refining how we get customers to buy. We test subject lines, optimise send times, personalise content, and analyse every click and conversion to understand what worked. The entire focus has been on getting someone from interest to action as efficiently as possible. And for a long time, that made sense. But the… keep reading →

