Email – The Tech Channel That Testing Forgot but We Can Save

Email marketers have embraced personalisation and AI—but testing tools remain stuck in the past. This blog dives into the limitations of current A/B testing in email, why it matters, and how Holistic’s AI-powered approach could finally close the gap between email and CRO maturity.

Current A/B email testing tools are failing marketers. AI can fix that.

Traditional A/B testing tools often limit marketers with narrow scopes and inadequate guidance. This article explores how AI-powered solutions, like the Holistic Testing Methodology, can revolutionize email testing by providing deeper insights, accommodating complex variables, and enhancing strategic decision-making for more effective email marketing campaigns.