Kath Pay addresses the drawbacks of image-only emails, highlighting issues like privacy concerns and AI-driven content extraction. She advocates for a balanced approach that combines visuals with live text and descriptive alt text to improve accessibility and maintain message integrity across various email clients.
Poor business decisions can damage your email deliverability, leading to low engagement and lost revenue. Understanding the link between strategic choices and sender reputation is critical for effective email marketing. Discover actionable insights to maintain high deliverability and protect your business from costly mistakes in this detailed guide.
Explore the latest trends shaping email marketing in Email & More Episode 9. From AI’s growing role to moving beyond open rates, industry leaders Kelly Haggard, Ryan Phelan, and Kath Pay share actionable insights and practical tips for marketers. Watch the full discussion on innovations driving email forward in 2024 and beyond!
How can marketers craft emails that stand out and truly engage their recipients? In Beefree’s webinar, How to Create Emails that Influence and Convert with GenAI by Your Side, Kath Pay provided a hands-on look at how marketers can harness AI to craft emails that not only influence but ethically guide customers toward making purchase decisions.… keep reading →
How can you prove the true value of your email marketing efforts to senior management? It’s a challenge many email marketers face, especially when traditional metrics like opens and clicks don’t translate easily to business outcomes like revenue. In Episode 8 of Email & More, moderator Skip Fidura led a rich discussion with industry experts… keep reading →