The email messages you send after a customer buys are just as important as the ones you send before the sale. That’s why I’ve focused on post-purchase messaging in my recent posts here. The point that runs through all of my advice is this: Your automated post-purchase workflow can build a stronger customer relationship –… keep reading →
I was looking at a subscription recently. The product made sense, the value was clear, and it was something I’d happily receive every month. And then I saw the delivery charge. It wasn’t huge. But it was enough to make me pause… and then question the entire decision. Because suddenly, it didn’t feel like a… keep reading →
We’ve spent years refining how we get customers to buy. We test subject lines, optimise send times, personalise content, and analyse every click and conversion to understand what worked. The entire focus has been on getting someone from interest to action as efficiently as possible. And for a long time, that made sense. But the… keep reading →
TikTok forces creators to earn attention in seconds. Email marketing needs to do the same. Email marketing has been declared dead every time a new digital technology appears in all its shiny newness. Yet, it remains one of the most effective, profitable and controllable digital channels available to marketers. But so much of the promotional… keep reading →
Customers second-guess after they buy. Use education, reassurance and personalization in post-purchase emails to increase trust and long-term value. Most brands treat post-purchase emails as functional necessities. These automated emails are built into the purchase workflow and focus almost exclusively on the product and the buying experience. You see these emails in your own inbox:… keep reading →