3 Steps to Increasing your Email Marketing Conversions by Kath Pay
We went to Marketing Week Live last Thursday 9th March and had a ball! Kath Pay’s presentation, “3 Steps to Increasing Your Email Marketing Conversions”, spoke on increasing your email marketing results as a taster for Econsultancy’s training course on email marketing.
We had great feedback and here are some of the tweets from the session, highlighting some key points but if you want more you can view the full presentation below.
At #MWL17@kathpay says email marketing is always evolving but the basics are open, click, convert #emailmarketing pic.twitter.com/8zyeCq4y2T
— Victoria Belchambers (@Atkins_VLBel) March 9, 2017
In #emailmarketing, ask whether subject line should be specific or generic.. not should it be long or short. Advice from @kathpay at #MWL17
— Beth Parfitt (@ohmyitsbetty) March 9, 2017
.@kathpay says subject line has value even if not opened.Use to plant a seed. All of this adds up-make sure it counts #emailmarketing#mwl17 pic.twitter.com/DXDiNNp30q
— Beth Parfitt (@ohmyitsbetty) March 9, 2017
“Think CURVE with #email subject lines: Curiosity, Urgency, Relevance, Value, Emotion – use 2 & test” @kathpay#EmailMarketing#MWL17 pic.twitter.com/96wa18BI1j
— Dale K Robinson (@DigitalDale1) March 9, 2017
.@kathpay says write like a journalist in your #emailmarketing.. give people what they want and need – no more and no less. #MWL17@mwl17
— Beth Parfitt (@ohmyitsbetty) March 9, 2017
@kathpay Great session on email marketing at @MWL2017 this morning. Thank you!
— Teddy Todorova (@Teodora_A_T) March 9, 2017
Great talk from @kathpay at #MarketingWeek@Econsultancy pic.twitter.com/FuBER4mSti
— Moneypenny UK (@Moneypenny) March 9, 2017
Email marketing is to get consumers to click, not to sell to them that’s the websites job @kathpay#MWL17 pic.twitter.com/o7YZllNurs
— Vanessa Hitchen (@vhitchenn) March 9, 2017
My highlight from #MWL17 was @kathpay‘s 3 steps to increasing your email conversions. Here’s a roundup of what I learnt #emailmarketing pic.twitter.com/KXDooePqIi
— Emma Rose Tully (@EmmaTully) March 13, 2017
Boosting email marketing conversions requires a strategic approach that prioritizes relevance, personalization, and continuous optimization. By aligning your emails with customer interests and behaviors, you can significantly enhance engagement and conversion rates. Explore these three essential steps to elevate your email marketing success.
Ready to improve your email marketing conversions? Contact Holistic Email Marketing for expert guidance on creating personalized, effective email campaigns that drive results.