When to Hire an Email Marketing Specialist: Signs Your Business Needs One

Struggling with low engagement, poor deliverability, or ineffective automation? An email marketing specialist can help optimise your campaigns, drive conversions, and ensure compliance. Discover the key signs that indicate it’s time to bring in expert support to maximise your email marketing ROI and achieve better results.

Metrics, Testing, and Building a Business Case

How can you prove the true value of your email marketing efforts to senior management? It’s a challenge many email marketers face, especially when traditional metrics like opens and clicks don’t translate easily to business outcomes like revenue. In Episode 8 of Email & More, moderator Skip Fidura led a rich discussion with industry experts… keep reading →