A tough topic: Recession-proof email marketing. What goes up must come down, and in the business world that coming down can be very hard and sudden indeed. A recession has arrived, customers are spending less, and a company must look to tighten its belt. Three areas tend to stand out for cost-saving: rent and physical… keep reading →
As the world of email marketing continues to evolve, staying ahead of trends is crucial for success. In a recent episode of the “Email & More” series, experts gathered to discuss the latest email marketing trends and how they can be leveraged for better engagement and results. This insightful webinar is available here, and it’s… keep reading →
Crafting persuasive copy that captures and retains your audience’s attention is more important than ever. In Episode 7, Season 3 of Email & More, experts came together to share their insights on what makes email copy truly persuasive. This episode is a must-watch for anyone looking to refine their email marketing strategy and improve engagement… keep reading →
Understanding and implementing an effective lifecycle marketing strategy is crucial for success. Our recent Email & More panel brought together top minds in the industry to delve into the nuances of lifecycle marketing, automation, and customer engagement. Lifecycle Marketing: A Strategic Approach Lifecycle marketing centers on creating a tailored experience for customers at each stage… keep reading →
Welcome to another insightful recap of Email & More, where we dive deep into the world of email marketing. For those new to the show, each episode showcases a different topic with a panel of experts ready to answer your questions. Today, we’re talking about deliverability – a critical aspect of email marketing that ensures your… keep reading →