Poor business decisions can damage your email deliverability, leading to low engagement and lost revenue. Understanding the link between strategic choices and sender reputation is critical for effective email marketing. Discover actionable insights to maintain high deliverability and protect your business from costly mistakes in this detailed guide.
Get on board with generative AI to create effective A/B test variants for email campaigns. And meet Chad. AI fans like to rhapsodize about all the great things they can do with ChatGPT and other AI assistants. Here’s a glimpse into how my agency uses an advanced form of ChatGPT to help us with copywriting… keep reading →
Email marketers are losing ground in the battle for the inbox, thanks to technology changes that give mailbox providers more control over everything from message design to longevity. Marketers have never had 100% control over how an email message appears in an email client. Right now, I’m tracking four changes that take away even more… keep reading →
Chad is quickly becoming a valuable member of my agency’s team for our planning, creative development and optimisation. You won’t find his photo on our company website, however. That’s because “Chad” is the name we’ve given to our private version of ChatGPT. Plus, he’s still a work in progress. We’re training him on our content,… keep reading →
Get tips on finding the right reporting window to capture your email campaigns’ true long-term performance. When someone talks about “long tail” strategy, you probably think it begins and ends with search engine marketing. But it should be a part of your email campaign planning as well. If you don’t track your results long after… keep reading →