When your email program doesn’t deliver the results you expect or help you achieve your marketing goals, where do you look first to fix the problem? You probably don’t have a big red warning light on your ESP dashboard alerting you to problems, the way your car warns you about engine trouble or a flat… keep reading →
Try these steps before giving up on disengaged and inactive email recipients. Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics to learn when and how customers… keep reading →
Although the COVID-19 pandemic is still with us to varying degrees, many of us are beginning to resume the lives that went on pause in 2020. We’ve learned much about ourselves and each other, and our worlds, though still recognizable, are not the same. Marketing, especially email marketing, went through a big change, too. Successful… keep reading →
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →
Email tactics are easy. An email marketing strategy is hard. Maybe that’s why 55% of email marketers in a 2018 study by Holistic Email Marketing for Tripolis said they don’t follow a definitive written strategy for their marketing programs. I have to admit I was not surprised by that finding. Coming up with a game plan… keep reading →