3 Steps to Put Marketing Back Into Omni-Channel Marketing
Discover three actionable steps to bring focus back to your omni-channel marketing strategy, enhancing coordination and customer engagement across all platforms.
Are retailers making the most of their welcome emails?
Welcome emails by retailers – are they making the most of this valuable opportunity? We recently analysed 80 retailers signup processes and welcome emails, and what amazed me the most was how 87% of retailers have their subscribe below the fold, invisible to all, with the exception of those who are determined to work hard and… keep reading →
Are your forms ready for GDPR? Benchmark yourself here
Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email conversations We’ve been hearing many conflicting stories about how well EU marketers are preparing to handle all the many changes that GDPR will bring to their acquisition. So, we decided to see… keep reading →
Are your email subscribe forms ready for GDPR?
How do your email subscribe forms stand up? We’ve been hearing many conflicting stories about how well EU marketers are preparing to handle all the many changes that GDPR will bring to their acquisition. So, we decided to see for ourselves. Now the verdict is in: Some retailers will be ready to go on May… keep reading →
Do You Acquire Email Subscribers Like Top UK Brands? Check Yourself Here
After nearly 20 years in the industry, it still astonishes me to find how many email marketers aren’t doing everything they can – legally! – to acquire high-quality subscribers. Investing time and money in the subscription process just makes business sense. A healthy, growing and active email list gives you a competitive advantage. It costs… keep reading →