A discussion of best practices for email capture using popovers The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be: Will using a pop-up help us achieve our goals as well as keep our customers happy? In this article I will focus specifically on using… keep reading →
When it comes to your marketing efforts, you likely pay a substantial amount of attention to analytics. However, your view may be limited. You may be looking at the past without thinking carefully about how to model the future. And despite what marketers would like to believe, the past is not necessarily a good way… keep reading →
Discover three actionable steps to bring focus back to your omni-channel marketing strategy, enhancing coordination and customer engagement across all platforms.
Welcome emails by retailers – are they making the most of this valuable opportunity? We recently analysed 80 retailers signup processes and welcome emails, and what amazed me the most was how 87% of retailers have their subscribe below the fold, invisible to all, with the exception of those who are determined to work hard and… keep reading →
Reworking your acquisition plan, beginning with your subscribe forms, will help you do a better job of connecting with customers and launching email conversations We’ve been hearing many conflicting stories about how well EU marketers are preparing to handle all the many changes that GDPR will bring to their acquisition. So, we decided to see… keep reading →