Email marketing is a brand’s best opportunity to encourage customers to stay loyal and spend more. But, Preparing for GDPR: The State of Retail Email Subscribe Forms in 2018, a new research report by UK email consultancy Holistic Email Marketing and in partnership with marketing-technology provider Pure360, found many brands pay scant attention to the… keep reading →
Helpful Email Marketing Helpful email marketing can even help you achieve one of your marketing goals – competitive superiority over everybody else in the inbox. You help your customers achieve their objectives. They, in turn, help you achieve yours. Everybody wins! Everybody talks about being “customer-centric” in their email marketing plans. “Putting the customer first”… keep reading →
Wow! I’m still buzzing from the fantastic Holistic Live Circle we hosted recently with our friends at Pure360. Komal Helyer, Pure360’s marketing director, and I talked with marketers from a wide range of industries about what they’re doing right now to increase conversions: what works, what doesn’t, and how marketers can drive higher conversions from… keep reading →
Double Opt-in is not a requirement of GDPR. Providing evidence of consent is, and DOI just one of the many ways you can provide evidence. MailChimp have changed to being to Single Opt-in (SOI) after being Double Opt-in (DOI) for many years. An interesting move and one I see the logic in. Since the news… keep reading →
At the recent Email Innovations Summit in London, Holistic’s CEO, Kath Pay had the pleasure of chairing a panel discussing “How to Prioritise your Customer – The Ins and Outs of Being Customer-Centric.” She led an impressive team of panellists, consisting of Marketing and CRM heads from Microsoft, Arsenal Football Club and Secret Escapes. If… keep reading →