Optimising your web forms is key to success

Give Your Email Team the Keys to the Marketing Database

The company’s database containing email addresses, gained through web forms, has always been an email marketer’s greatest asset. Many marketers are re-learning that lesson in the wake of GDPR implementation in May 2018. Although GDPR did not mandate re-permissioning email addresses, many brands in EU countries chose to go that route to comply with its… keep reading →

Why Future-Oriented Analytics Can Boost Customer Lifetime Value

When it comes to your marketing efforts, you likely pay a substantial amount of attention to analytics. However, your view may be limited. You may be looking at the past without thinking carefully about how to model the future. And despite what marketers would like to believe, the past is not necessarily a good way… keep reading →

Are retailers making the most of their welcome emails?

Welcome emails by retailers – are they making the most of this valuable opportunity? We recently analysed 80 retailers signup processes and welcome emails, and what amazed me the most was how 87% of retailers have their subscribe below the fold, invisible to all, with the exception of those who are determined to work hard and… keep reading →