Double Opt-in

Please Confirm That You Want To Read About Double Opt-in

Double Opt-in is not a requirement of GDPR. Providing evidence of consent is, and DOI just one of the many ways you can provide evidence. MailChimp have changed to being to Single Opt-in (SOI) after being Double Opt-in (DOI) for many years. An interesting move and one I see the logic in. Since the news… keep reading →

Let Strategy Drive Your Technology Decisions

Choosing a new email or marketing automation platform is like being invited to pick out your own present from an array of tempting goodies. Will you pick the one that makes you happy? Or, will you end up with buyer’s remorse? This article offers you many excellent ideas to help you make the wisest technology… keep reading →

How Holistic Testing Can Bring You Greater Rewards

Do you have a holistic testing strategy? Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, web, social media, retargeting, SMS etc. Or do you? And even though you already know… keep reading →

5 Ecommerce Customer Segments to Automate and Engage with Email

Your customer data is a goldmine of information just waiting to be discovered. You know that emails which reflect a customer’s data are more relevant and likely to be acted on, but too many marketers stop at basics like name, gender or location. Deeper data-mining can unlock insights about your buyers that help solve business… keep reading →