Choosing a new email or marketing automation platform is like being invited to pick out your own present from an array of tempting goodies. Will you pick the one that makes you happy? Or, will you end up with buyer’s remorse? This article offers you many excellent ideas to help you make the wisest technology… keep reading →
Do you have a holistic testing strategy? Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, web, social media, retargeting, SMS etc. Or do you? And even though you already know… keep reading →
Your customer data is a goldmine of information just waiting to be discovered. You know that emails which reflect a customer’s data are more relevant and likely to be acted on, but too many marketers stop at basics like name, gender or location. Deeper data-mining can unlock insights about your buyers that help solve business… keep reading →
When Taylor Short of Software Advice, a Gartner company, wanted to know more about using hotel guest data to create more engaging email experiences, he turned to Holistic’s Founder and Senior Consultant Kath Pay for advice. “Email marketing remains a valuable and effective method to reach and entice hotel guests with personalized details. Hospitality companies… keep reading →
The good news is 58 percent of marketers are planning to increase their email marketing budgets this year – more than any other channel. Things are looking good for email marketing success 2017 is shaping up to be another great year for email marketing. GetResponse, Smartinsights, Content Marketing Institute, and Holistic Email all teamed up… keep reading →