Why take a customer-first approach? “When all you have is a hammer; every problem looks like a nail.” This version of a famous quote, attributed variously to Abraham Maslow and Mark Twain, refers to what happens when you limit your focus too narrowly on your own objectives without considering the best way to solve a… keep reading →
“When all you have is a hammer, every problem looks like a nail.” – Abraham Maslow’s, The Psychology of Science Too often, as marketers, we start with the technology, but if our end goal is to help our customers make decisions, meet needs and achieve goals, then shouldn’t we start with them? Instead of only… keep reading →
Well, that was fun! It was our first time exhibiting and what a great time we all had at the B2B Marketing Expo. There was an impressive amount of knowledge under one roof and many interesting seminars and masterclasses. We really enjoyed meeting so many excellent people over the two days. Our founder, Kath Pay did… keep reading →
B2B Marketing Expo 2017 B2B Marketing Expo 2017 is packed with the most innovative and influential figures working in marketing today and it’s free to attend! Designed for the country’s top marketing professionals, the event provides you with the opportunity to hear from the most influential leaders in marketing. We’re pleased to announce that Holistic Email Marketing’s CEO… keep reading →
We went to Marketing Week Live last Thursday 9th March and had a ball! Kath Pay’s presentation, “3 Steps to Increasing Your Email Marketing Conversions”, spoke on increasing your email marketing results as a taster for Econsultancy’s training course on email marketing. We had great feedback and here are some of the tweets from the session, highlighting some… keep reading →