Your customer data is a goldmine of information just waiting to be discovered. You know that emails which reflect a customer’s data are more relevant and likely to be acted on, but too many marketers stop at basics like name, gender or location. Deeper data-mining can unlock insights about your buyers that help solve business… keep reading →
When Taylor Short of Software Advice, a Gartner company, wanted to know more about using hotel guest data to create more engaging email experiences, he turned to Holistic’s Founder and Senior Consultant Kath Pay for advice. “Email marketing remains a valuable and effective method to reach and entice hotel guests with personalized details. Hospitality companies… keep reading →
The good news is 58 percent of marketers are planning to increase their email marketing budgets this year – more than any other channel. Things are looking good for email marketing success 2017 is shaping up to be another great year for email marketing. GetResponse, Smartinsights, Content Marketing Institute, and Holistic Email all teamed up… keep reading →
Why take a customer-first approach? “When all you have is a hammer; every problem looks like a nail.” This version of a famous quote, attributed variously to Abraham Maslow and Mark Twain, refers to what happens when you limit your focus too narrowly on your own objectives without considering the best way to solve a… keep reading →
“When all you have is a hammer, every problem looks like a nail.” – Abraham Maslow’s, The Psychology of Science Too often, as marketers, we start with the technology, but if our end goal is to help our customers make decisions, meet needs and achieve goals, then shouldn’t we start with them? Instead of only… keep reading →