Kath Pay

Marketing Automation: Using a Customer-First not Channel-First Approach at B2B Expo – 14:45 28 March, Theatre 7

B2B Marketing Expo 2017 B2B Marketing Expo 2017 is packed with the most innovative and influential figures working in marketing today and it’s free to attend! Designed for the country’s top marketing professionals, the event provides you with the opportunity to hear from the most influential leaders in marketing. We’re pleased to announce that Holistic Email Marketing’s CEO… keep reading →

3 Steps to Increasing your Email Marketing Conversions by Kath Pay

We went to Marketing Week Live last Thursday 9th March and had a ball! Kath Pay’s presentation, “3 Steps to Increasing Your Email Marketing Conversions”, spoke on increasing your email marketing results as a taster for Econsultancy’s training course on email marketing. We had great feedback and here are some of the tweets from the session, highlighting some… keep reading →

Your masterplan for marketing to the customer experience

Marketers are always looking for something that will help them break through the messaging clutter and make an indelible impression. Many go to great lengths and spend huge amounts of money only to find their efforts barely register on the public consciousness. Here’s a shocker: You won’t find the answer by chasing some shiny new… keep reading →

Think strategy, not tactics, when choosing email marketing technology

This blog offers you many ideas to help you make the wisest technology choices for your company and digital marketing program. I’d like to start with one major consideration: The technology you choose must support, enable and advance your objectives and strategies. Too often, it’s the reverse. A marketer jumps on a shiny and new feature and then… keep reading →

6 sophisticated examples of dynamic content emails

Interactive, creative and innovative emails to inspire your email marketing. Email marketing consistently ranks as one of the most effective marketing channels in terms of ROI. But to stand out in a crowded field you need to optimise for device, utilise the latest technology, and have compelling creative. Without any of this crucial trio your… keep reading →

Author: Kath Pay