We already know that email can form the hub of your digital marketing program, with the email address housing all of your information about each customer in your database. Now, I want you to think how email testing can also drive your multichannel testing program to gain insights across your entire customer database. Think about… keep reading →
No tool in your marketing toolbox is as valuable and necessary to you as your email marketing programme: Email generates a generous return on investment, higher than any other digital marketing channel, including search and social media. Email extends the reach and power of every other marketing channel you use, whether it’s digital, mobile, print,… keep reading →
As you head into the frenzy of the holiday email-marketing season, take a minute to step back and appreciate email’s great strength as the original disruptive marketing channel. Email, in fact, is enjoying a renaissance! Those of us who have made email the centre of our work lives can rightly feel vindicated when study after… keep reading →
As the original disruptive channel, email is second to none for customer preference and ROI. But only a smart customer-centric approach that aligns with your brand strategy will make you welcome in the inbox. As you head into the frenzy of the holiday email-marketing season, take a minute to step back and appreciate email’s great… keep reading →
Automation is one of the best things ever to happen to email. Automation, ironically, puts us as close as we can get to the Holy Grail of marketing communications – the 1:1 message – without having to manually send a message to each of our subscribers. Instead of sending one message designed to appeal as broadly… keep reading →