So you’ve been “relegated” to the Promotional tabs in Gmail. Accept it and deal with it. Or, embrace it! It is actually good news. Let me explain. The email inbox is a busy place — and I’m not just referring to the number of emails that are sent to an inbox every day. I’m actually… keep reading →
The Importance of the Customer Journey in Email Marketing What is customer journey email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? A few years ago, I coined the term “Holistic Email Marketing,” which I feel describes a more comprehensive approach for email… keep reading →
Many email marketers tell me that growing their list isn’t within their remit. Since they’re rewarded for sales and revenue and not for list-growing, they don’t pay any attention to this goal. But it always benefits you to grow your list — and here’s why. Go for the easy win – it pays off We… keep reading →
Over the years, marketers have been changing their tactics in response to the consumer. Nowadays, consumers are a lot savvier and are being conditioned by brands like Amazon to have certain expectations, especially in their checkout experience. So, what are we looking for when improving checkout experience? In this webinar, Kath Pay, shares tips for… keep reading →
Let me start by saying I’m a big fan of best practices for email – when they are actually useful. But over the years I’ve come to question some of the tactics touted as being best practices, as I feel they don’t reflect the current landscape of email marketing. Best practices generally begin as a… keep reading →