What you learn about your customers from their activity on your email campaigns can inform your keyword search strategy. Likewise, you can fold your best keywords into your email copy to make it more resonant and relevant to your email audience. It might be cheeky for me to introduce myself to the ClickZ audience by… keep reading →
An email automation targeting browsers who don’t buy can be an effective tool to bring busy shoppers back for a second look. It seems as if we have been thinking about Holiday 2022 since we put the decorations away last year. But now it’s time to get serious. By now, you likely have either locked… keep reading →
It’s time to move past ineffective practices that keep your email program from achieving your goals. I wish I could say my cheerful outlook is shared among most email marketers. One glance at my inbox shows me too many brands are still emailing like it’s 1999. They cling to what worked in the past, such… keep reading →
Goodbye doesn’t have to mean “get lost.” Here’s how to make your email unsubscribe process more user-friendly. What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over the last few weeks, retail… keep reading →
Need to send an “Oops!” email? It’s crucial to follow up your error with the right message. Learn from these examples. Breathes there the email marketer who never had to send an “Oops!” email? So you say your marketing team never had to send an “Oops!” email? Don’t be too smug. Maybe your turn just… keep reading →