If you’ve ever poured hours into crafting the perfect email only to be met with lacklustre engagement, you’re not alone. Traditional email marketing tactics usually focus on demographics, segmentation, and timing. While important, these strategies miss the mark if they don’t speak to how people make decisions and why they respond to some messages but… keep reading →
‘Good’ design isn’t good if it gets in your reader’s way. You’ve nailed your subject line, your preheader is punchy, and your hero image is eye-catching. That’s three for three in the email race to the conversion. But if your email still doesn’t convert the way you expect it, take a closer look at your… keep reading →
Despite your best intentions, buyers are slipping out of your funnel, and probably faster than you think. Marketers often focus on fixing the obvious problems like broken links, low open rates, or disconnected landing pages. But these are just symptoms. The real leaks stem from a mismatch between the way peoplethink and decide and your… keep reading →
You’re staring at two pricing plans. Plan A has 12 features. Plan B has 14. You pause. You hesitate. Suddenly, choosing the right option doesn’t feel simple at all. But, if you saw just one plan in isolation, you probably wouldn’t care about the two missing features. Welcome to Distinction Bias — a subtle cognitive… keep reading →
Two marketers share a mission: to give the email marketing industry the education it needs so its practitioners can enjoy the success they deserve. Marketing has changed. Email has changed. But the education supporting it hasn’t kept up. Over our combined decades in this industry, on conference stages, in company boardrooms, and at the front… keep reading →