Email marketers have embraced personalisation and AI—but testing tools remain stuck in the past. This blog dives into the limitations of current A/B testing in email, why it matters, and how Holistic’s AI-powered approach could finally close the gap between email and CRO maturity.
Traditional A/B testing tools often limit marketers with narrow scopes and inadequate guidance. This article explores how AI-powered solutions, like the Holistic Testing Methodology, can revolutionize email testing by providing deeper insights, accommodating complex variables, and enhancing strategic decision-making for more effective email marketing campaigns.
Kath Pay addresses the drawbacks of image-only emails, highlighting issues like privacy concerns and AI-driven content extraction. She advocates for a balanced approach that combines visuals with live text and descriptive alt text to improve accessibility and maintain message integrity across various email clients.
Explore the latest trends shaping email marketing in Email & More Episode 9. From AI’s growing role to moving beyond open rates, industry leaders Kelly Haggard, Ryan Phelan, and Kath Pay share actionable insights and practical tips for marketers. Watch the full discussion on innovations driving email forward in 2024 and beyond!
How can marketers craft emails that stand out and truly engage their recipients? In Beefree’s webinar, How to Create Emails that Influence and Convert with GenAI by Your Side, Kath Pay provided a hands-on look at how marketers can harness AI to craft emails that not only influence but ethically guide customers toward making purchase decisions.… keep reading →