Kath Pay addresses the drawbacks of image-only emails, highlighting issues like privacy concerns and AI-driven content extraction. She advocates for a balanced approach that combines visuals with live text and descriptive alt text to improve accessibility and maintain message integrity across various email clients.
Explore the latest trends shaping email marketing in Email & More Episode 9. From AI’s growing role to moving beyond open rates, industry leaders Kelly Haggard, Ryan Phelan, and Kath Pay share actionable insights and practical tips for marketers. Watch the full discussion on innovations driving email forward in 2024 and beyond!
How can marketers craft emails that stand out and truly engage their recipients? In Beefree’s webinar, How to Create Emails that Influence and Convert with GenAI by Your Side, Kath Pay provided a hands-on look at how marketers can harness AI to craft emails that not only influence but ethically guide customers toward making purchase decisions.… keep reading →
Chad is quickly becoming a valuable member of my agency’s team for our planning, creative development and optimisation. You won’t find his photo on our company website, however. That’s because “Chad” is the name we’ve given to our private version of ChatGPT. Plus, he’s still a work in progress. We’re training him on our content,… keep reading →
“GenAI is not just a buzzword; it’s a tool that, if used correctly, can significantly enhance the effectiveness of email marketing,” commented Skip Fidura when opening the latest episode of Email More. Tracy Ilunga added to this by highlighting her use of AI for creating engaging subject lines, thereby enhancing customer journeys. Tony Allen shared… keep reading →