Calls to Action that Convert Getting the call to action wrong is like tripping at the last hurdle in a leg race. You were doing so well! The subject line drew in the recipient to open it. The content engaged them enough to read it. And then… nothing. The email sits there, the call to… keep reading →
Explore the role of ChatGPT in crafting persuasive copy, testing hypotheses and achieving optimal campaign results. In a previous post, I covered how to write prompts for generative AI to create an email campaign brief that incorporates persuasion principles. This article shares the results that ChatGPT delivered using my extensive prompt, which I wrote to align… keep reading →
A deep dive into writing prompts for generative AI to create an email campaign brief. In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of… keep reading →
In this discussion panel, hosted by Holistic Email Marketing and moderated by Skip Fidura, expert panelists Faithful Adia, Kisha Anderson, Lyndsey Howe, Ryan Phelan and Kath Pay delve into the critical considerations for selecting an email marketing tech stack. Highlighting the importance of addressing pain points, focusing on customer outcomes, and aligning your tech choices… keep reading →
In episode 3 of the “Email & More” webinar series, hosted by Holistic Email Marketing and moderated by Skip Fidura, expert panelists Kath Pay, Dana Trump, Phil Hill, and Ryan Phelan delve into the secrets of crafting compelling subject lines. This discussion highlights the importance of creativity, strategic testing, and personalization in email marketing. Special… keep reading →