Welcome to our latest blog post, where we delve into the heart of testing email marketing, inspired by Season 4, Episode 2 of “Email & More – The Art of Experimentation in Email”. The episode, masterfully hosted by Skip Fidura, brings a wealth of experience and insights from a panel of marketing experts. This discussion… keep reading →
Email marketing is evolving at an unprecedented pace, with personalisation and AI leading the charge. But how do these two powerful tools intersect to create truly impactful email campaigns? This is the question posed in Episode 3 of the “Email & More” series, where Skip Fidura, our trusted moderator, dives deep into “The Art &… keep reading →
When it comes to your marketing efforts, you likely pay a substantial amount of attention to analytics. However, your view may be limited. You may be looking at the past without thinking carefully about how to model the future. And despite what marketers would like to believe, the past is not necessarily a good way… keep reading →
“Machine learning” has moved out of science fiction and into real-life applications, like powering Tesla cars that run on autopilot and robots that can beat humans at the Japanese game of Go. For marketers, it gets them closer to their email nirvana: true 1:1 personalisation on a mass scale. Machine learning, at its simplest, is… keep reading →