We’ll be the first to admit that many email marketing “best practices” are basically BS, but is double opt-in one of them? We’re about to open Pandora’s inbox on this controversial topic, but first: a refresher. What Is Double Opt-In? Double opt-in (DOI), as defined succinctly by Litmus, is the subscription process where a new… keep reading →
In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →
One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. The benefits are clear, especially if you rely on broadcast email to deliver revenue: 1. You extend your reach with your broadcast email at minimal expense. Inboxes are crowded places these days, and it’s easy… keep reading →
Because email marketers are under-resourced, busy people – and often new to the profession or have nobody to show them the ropes – they look to “best practices” as silver bullets that will fix their problems or keep them on the right side the law Coupled with our history of being associated with spam, it’s… keep reading →
A discussion of best practices for email capture using popovers The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be: Will using a pop-up help us achieve our goals as well as keep our customers happy? In this article I will focus specifically on using… keep reading →