Because email marketers are under-resourced, busy people – and often new to the profession or have nobody to show them the ropes – they look to “best practices” as silver bullets that will fix their problems or keep them on the right side the law Coupled with our history of being associated with spam, it’s… keep reading →
A discussion of best practices for email capture using popovers The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be: Will using a pop-up help us achieve our goals as well as keep our customers happy? In this article I will focus specifically on using… keep reading →
Welcome emails by retailers – are they making the most of this valuable opportunity? We recently analysed 80 retailers signup processes and welcome emails, and what amazed me the most was how 87% of retailers have their subscribe below the fold, invisible to all, with the exception of those who are determined to work hard and… keep reading →
How do your email subscribe forms stand up? We’ve been hearing many conflicting stories about how well EU marketers are preparing to handle all the many changes that GDPR will bring to their acquisition. So, we decided to see for ourselves. Now the verdict is in: Some retailers will be ready to go on May… keep reading →
Double Opt-in is not a requirement of GDPR. Providing evidence of consent is, and DOI just one of the many ways you can provide evidence. MailChimp have changed to being to Single Opt-in (SOI) after being Double Opt-in (DOI) for many years. An interesting move and one I see the logic in. Since the news… keep reading →