Open There are 3 key steps to increasing email marketing conversions: Open > Click > Convert, and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply consider the email,… keep reading →
I had the pleasure of moderating the first panel at the fantastic three-day Email Insider’s Summit in Portugal, joined by an expert team of email marketers as panellists. Panos Melissaropoulos of Moosend, Sana Dubarry of Epsilon and Kay Kerman, an email marketing consultant, all shared their insights on the best ways to optimise for conversions… keep reading →
Converting your subscribers to open and read the email There are 3 key steps to increasing email marketing conversions and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply consider… keep reading →
Over the years I’ve discovered that many email marketers perform email marketing as their job, yet they don’t use many of the basic principles of marketing that other channels, both online and offline, use. It seems many email marketers are not actually focused on marketing at all, but instead simply emphasize creating and sending. Now… keep reading →
It sounds obvious but so many of us forget to focus on the objective whatever we are working on, an email campaign, a newsletter series or a solus email. If you state your intent from the off, your path and destination (usually to conversion) are set. It often helps me to think of my objective… keep reading →