Everyone talks about lifecycle marketing – but is it still a useful strategy for email marketers? This is a controversial topic, especially because we know how well email aligns with points in the customer lifecycle. A blue-ribbon panel of email experts debated this concept fearlessly during Holistic Email Marketing’s recent discussion, Email & More …… keep reading →
How to start an email A/B testing campaign? Start email A/B testing by creating a hypothesis that sets the foundation for a successful testing strategy. If your hypothesis is incorrect, the statistical significance of the test result will be impacted. One reason A/B testing suffers is that many marketers are hesitant while developing hypotheses.… keep reading →
Ever wondered why some emails drive more sales than others, even when they look equally appealing? In this episode, our experts uncover the secrets behind designing emails that truly convert. In this episode of Email & More, moderator Skip Fidura, was joined by Ornella Gallo, Adeola Sole, and Kath Pay. They discussed how to design… keep reading →
As email marketers, we know we need to personalize the messages we send our subscribers and customers. I can’t think of a single statistic, case study or survey that claims an email program made up of one-to-everyone campaigns outperforms personalization. Instead, you’ll find statistics like these: 72% of customers will engage only with personalized messages… keep reading →
When it comes to improving your email programs, it’s all about the numbers Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually… keep reading →