True or false: Christmas is the No. 1 shopping holiday in both the United States and the UK. Answer: False! Well, sort of. Did you get it wrong? It would be easy to understand why, especially this time of year as marketers work on their holiday plans and the pressure builds to meet or exceed… keep reading →
In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →
Once you master the basics of email personalization, you can use your data to dive deeper into your database. One of the best ways to put your data to work is to identify customers who frequently get overlooked in standard segmentation models and then create emails or programs to appeal to them. This more sophisticated… keep reading →
Litmus, Liveclicker and Unbounce speak on conversion optimisation for ecommerce Conversion Rate Optimisation (CRO) can be a very complex creature – particularly when it comes to optimising ecommerce sites and campaigns using Email marketing to engage our audience. The opinions in this article focus on email marketing. A common theme is that during the process of optimisation… keep reading →
There are three main steps in the conversion process within email: Convert to open Convert to click Convert to final objective (generally on landing page) In this post, we’re focusing on #2 and #3. When creating call-to-actions, be mindful of the fact that email is a push channel and the Web site is a pull… keep reading →