“GenAI is not just a buzzword; it’s a tool that, if used correctly, can significantly enhance the effectiveness of email marketing,” commented Skip Fidura when opening the latest episode of Email More. Tracy Ilunga added to this by highlighting her use of AI for creating engaging subject lines, thereby enhancing customer journeys. Tony Allen shared… keep reading →
A deep dive into writing prompts for generative AI to create an email campaign brief. In first part of a two-part article, Kath Pay takes a deep dive into writing prompts for a genAI-created campaign brief. In the second part, we’ll see how the LLM responded. Persuasion is at the heart of so much of… keep reading →
Email doesn’t begin and end with copywriting. Design elements can help persuade customers to click and convert. Discussions on persuasion in an email message usually begin and end with copywriting. But your email design can also encourage your customers to click and convert. Think about the last time you tried to talk a friend or… keep reading →
Fun with ChatGPT: How to use AI models for better email marketing As with any tool, how you use it determines what you get from it The hype cycle for ChatGPT has swung into hyperdrive. We’ve gone from “What is ChatGPT?” to “ChatGPT will save marketing” to “ChatGPT will kill copywriter jobs” in less than… keep reading →
When done right, testing is a revenue driver for the email channel. Companies should consider it an investment, not an expense. Whenever I meet with a new email marketing team, one of my first questions is “What kind of email testing do you do?” Often, the answer is “We tried that, but it didn’t work… keep reading →