As you head into the frenzy of the holiday email-marketing season, take a minute to step back and appreciate email’s great strength as the original disruptive marketing channel. Email, in fact, is enjoying a renaissance! Those of us who have made email the centre of our work lives can rightly feel vindicated when study after… keep reading →
Automation is one of the best things ever to happen to email. Automation, ironically, puts us as close as we can get to the Holy Grail of marketing communications – the 1:1 message – without having to manually send a message to each of our subscribers. Instead of sending one message designed to appeal as broadly… keep reading →
There are three main steps in the conversion process within email: Convert to open Convert to click Convert to final objective (generally on landing page) In this post, we’re focusing on #2 and #3. When creating call-to-actions, be mindful of the fact that email is a push channel and the Web site is a pull… keep reading →
Converting your subscribers to open and read the email There are 3 key steps to increasing email marketing conversions and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply… keep reading →
CONVERT: Achieving the final conversion on the landing page This post is the final in a 3 part series (read Part 1 and Part 2 here) of articles addressing how to effectively increase your email marketing conversions – looking at the third and final step in this process. When planning their email campaign, too many… keep reading →