Attend any email marketing conference that has a session on subject lines, and I can guarantee it will be filled. Our fascination with them isn’t a mystery, as in essence we’re all on the search for the silver bullet: a subject line that will always work. Sadly, that silver bullet doesn’t exist. Even when a… keep reading →
Over the years, marketers have been changing their tactics in response to the consumer. Nowadays, consumers are a lot savvier and are being conditioned by brands like Amazon to have certain expectations, especially in their checkout experience. So, what are we looking for when improving checkout experience? In this webinar, Kath Pay, shares tips for… keep reading →
Picture a coin with two sides. One side is your objective — wanting to sell your goods or services — and the other side is your customer wanting to buy your goods or services. You want to sell to them, and they want to buy from you. Signups to your email programme follow suit. You… keep reading →