Learn how to revive dormant email subscribers and boost your ROI with these expert tips and examples of winning email campaigns. It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who… keep reading →
Limited-term opt-out has become a standard feature in email marketing workflows. Here are some factors to consider before creating one. Father’s Day is on its way, being celebrated on June 18 in both the U.K. and the U.S. Even if I weren’t already attuned to the date because of all the fathers in my life,… keep reading →
The latest round of tech layoffs hit home recently. In a call with a marketing team, I discovered half the team had been quietly laid off the week before. It seems every week brings news that a past colleague or fellow member of the email community is looking for new opportunities, as the saying goes.… keep reading →
Sending helpful emails (aka emails that customers love) lets customers feel more attached to your brand, making it more likely for them to purchase your product or service. Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only way… keep reading →
Avoiding loss and pain can be a potent motivating force. Here are tips for using this psychological approach in your email campaigns. As customer acquisition keeps getting more expensive, it makes sense to market more effectively to the customers you already have. Using psychological approaches in your email campaigns can motivate customers to act instead… keep reading →