Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →
True or false: Christmas is the No. 1 shopping holiday in both the United States and the UK. Answer: False! Well, sort of. Did you get it wrong? It would be easy to understand why, especially this time of year as marketers work on their holiday plans and the pressure builds to meet or exceed… keep reading →
Your customers are not “one size fits all.” Your email marketing shouldn’t assume they are, but that’s what happens when you send only broadcast (“one to everybody”). Segmentation is one way to make your messages more relevant. But, tying your email messages to different experiences in your customer’s journey with your brand helps you go… keep reading →
In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →
It’s easy to focus on the negatives that 2020 has brought us, like the economic, political, and social disruption from the COVID-19 pandemic and all the uncertainty that has created in our marketing programs. But I’ve observed a major positive development this year as well: Marketers have paused doing business as usual, and they’re re-evaluating,… keep reading →