It’s easy to focus on the negatives that 2020 has brought us, like the economic, political, and social disruption from the COVID-19 pandemic and all the uncertainty that has created in our marketing programs. But I’ve observed a major positive development this year as well: Marketers have paused doing business as usual, and they’re re-evaluating,… keep reading →
We marketers like to say we are customer-centric. We give “customer centricity” and “customer experience” the nod in our public commentaries. The Google Trends search trend pictured below shows a marked increase in “customer-centric” searches, which indicates that many of us are on board with this concept. However, is that the reality in our day-to-day… keep reading →
Around this time last year, I asked you all to think differently about email marketing, to envision “marketing as helpful customer service, not a means to an end.” In other words, to build your email marketing around creating a better customer experience – Customer Experience Email Marketing. CX Email Marketing is a major force in… keep reading →
Around this time last year, I asked you all to think differently about email marketing, to envision “marketing as helpful customer service, not a means to an end.” In other words, to build your email marketing around creating a better customer experience – Customer Experience Email Marketing. CX Email Marketing is a major force in… keep reading →
We recently hosted another Holistic Live! Circle roundtable, joined with our sponsors Emarsys and Zmags. Moderated by our own Kath Pay, with Dave Littlechild, Global Partner at Emarsys, and Chris Osborne, European Operations for Zmags assisting in the discussions. Joining us were senior CRM & Email Marketers from Which!, L.V, Mr. Porter, Anthropologie, Ralph Lauren,… keep reading →