The joy of omni-channel marketing is that it gives us many opportunities to connect with customers all along their journeys with our brands. Too often, though, we focus on the channels themselves and not on the strategies that drive the way we use those channels to achieve our marketing and business objectives. Even with technology… keep reading →
How do your email subscribe forms stand up? We’ve been hearing many conflicting stories about how well EU marketers are preparing to handle all the many changes that GDPR will bring to their acquisition. So, we decided to see for ourselves. Now the verdict is in: Some retailers will be ready to go on May… keep reading →
Helpful Email Marketing Helpful email marketing can even help you achieve one of your marketing goals – competitive superiority over everybody else in the inbox. You help your customers achieve their objectives. They, in turn, help you achieve yours. Everybody wins! Everybody talks about being “customer-centric” in their email marketing plans. “Putting the customer first”… keep reading →
We’ve gathered a few of our favourite 2018 email marketing trends and predictions articles here for your ease. The bullet points are here to skim, but each one is definitely worth a proper read! Got any other hot tip for email marketing in 2018? Let us know!
Wow! I’m still buzzing from the fantastic Holistic Live Circle we hosted recently with our friends at Pure360. Komal Helyer, Pure360’s marketing director, and I talked with marketers from a wide range of industries about what they’re doing right now to increase conversions: what works, what doesn’t, and how marketers can drive higher conversions from… keep reading →