Around this time last year, I asked you all to think differently about email marketing, to envision “marketing as helpful customer service, not a means to an end.” In other words, to build your email marketing around creating a better customer experience – Customer Experience Email Marketing. CX Email Marketing is a major force in… keep reading →
I recently received an email from a company whose content I really enjoy. More than that – as I am in contact with many brands who would benefit from using their service, I have referred clients to them over the past year. However, to my dismay (as a subscriber) I received the following email from… keep reading →
Like life, email marketing is full of missed opportunities. It happens because email can deliver a substantial ROI with seemingly little effort on your part. But your email could move up from “good” ROI to “amazing” ROI with just a few basic tweaks, updates and alterations: Give your email subscription form the prominence it deserves.… keep reading →
Converting your subscribers to open and read the email There are 3 key steps to increasing email marketing conversions and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply… keep reading →
Picture a coin with two sides. One side is your objective — wanting to sell your goods or services — and the other side is your customer wanting to buy your goods or services. You want to sell to them, and they want to buy from you. Signups to your email programme follow suit. You… keep reading →