We went to Marketing Week Live last Thursday 9th March and had a ball! Kath Pay’s presentation, “3 Steps to Increasing Your Email Marketing Conversions”, spoke on increasing your email marketing results as a taster for Econsultancy’s training course on email marketing. We had great feedback and here are some of the tweets from the session, highlighting some… keep reading →
Marketers are always looking for something that will help them break through the messaging clutter and make an indelible impression. Many go to great lengths and spend huge amounts of money only to find their efforts barely register on the public consciousness. Here’s a shocker: You won’t find the answer by chasing some shiny new… keep reading →
Interactive, creative and innovative emails to inspire your email marketing. Email marketing consistently ranks as one of the most effective marketing channels in terms of ROI. But to stand out in a crowded field you need to optimise for device, utilise the latest technology, and have compelling creative. Without any of this crucial trio your… keep reading →
Automation is often portrayed as dehumanizing and impersonal. But in email marketing, automation tools can help you create the exact opposite: timely, relevant and highly personalized messages that speak to your individual customers’ needs and objectives. You just can’t do that with one-size-fits-all emails. Automation makes personalization scalable. Unless you’re prepared to create an email… keep reading →
I recently received an email from a company whose content I really enjoy. More than that – as I am in contact with many brands who would benefit from using their service, I have referred clients to them over the past year. However, to my dismay (as a subscriber) I received the following email from… keep reading →