Note: There are 3 main steps in the conversion process within email: 1: Convert to open; 2: Convert to click; 3: Convert to final objective (generally on landing page). In this post, we’re focusing on steps #2 and #3. When creating calls to action in email, never lose sight of the fact that email is… keep reading →
Like life, email marketing is full of missed opportunities. It happens because email can deliver a substantial ROI with seemingly little effort on your part. But your email could move up from “good” ROI to “amazing” ROI with just a few basic tweaks, updates and alterations: Give your email subscription form the prominence it deserves.… keep reading →
Converting your subscribers to open and read the email There are 3 key steps to increasing email marketing conversions and it’s necessary to get each of them right as they can all impact (either positively or negatively) the success of your email marketing campaign. All too often when we talk about email marketing we simply… keep reading →
CONVERT: Achieving the final conversion on the landing page This post is the final in a 3 part series (read Part 1 and Part 2 here) of articles addressing how to effectively increase your email marketing conversions – looking at the third and final step in this process. When planning their email campaign, too many… keep reading →
Over the years I’ve discovered that many email marketers perform email marketing as their job, yet they don’t use many of the basic principles of marketing that other channels, both online and offline, use. It seems many email marketers are not actually focused on marketing at all, but instead simply emphasize creating and sending. Now… keep reading →