One of the silver linings of this crazy 2020 has been getting to chat more often with far-flung marketing friends – the people I would normally see several times a year at industry conferences but now view weekly on my computer screen. These virtual happy hours began informally when we were all on lockdown as… keep reading →
We’re now in Q4 2020. It’s been quite a year. At Holistic we’ve rolled with it and decided to take one of the best parts of our fantastic sponsored in-person events and turn it into an online panel discussion. No, it’s not just another webinar, it’s something different: Email & More puts experts together to… keep reading →
What kind of email marketer are you? This question sounds like a sketchy Facebook quiz. But I’m asking for a legitimate reason. Here’s the set-up: An email marketer—sometimes a novice but not always—asks whether double opt-in is the only way to add subscribers to a mailing list that complies with data privacy laws and email… keep reading →
In the 20+ years since email proved itself as a worthy channel for messaging and marketing, we still don’t have a single set of guidelines that’s accessible for all, for the best way to conduct business with it. For many of us, “best practices” fill that knowledge gap. So, we latch onto these concepts when… keep reading →
Around this time last year, I asked you all to think differently about email marketing, to envision “marketing as helpful customer service, not a means to an end.” In other words, to build your email marketing around creating a better customer experience – Customer Experience Email Marketing. CX Email Marketing is a major force in… keep reading →