Around this time last year, I asked you all to think differently about email marketing, to envision “marketing as helpful customer service, not a means to an end.” In other words, to build your email marketing around creating a better customer experience – Customer Experience Email Marketing. CX Email Marketing is a major force in… keep reading →
We recently hosted another Holistic Live! Circle roundtable, joined with our sponsors Emarsys and Zmags. Moderated by our own Kath Pay, with Dave Littlechild, Global Partner at Emarsys, and Chris Osborne, European Operations for Zmags assisting in the discussions. Joining us were senior CRM & Email Marketers from Which!, L.V, Mr. Porter, Anthropologie, Ralph Lauren,… keep reading →
We recently had another fantastic Holistic Live! Together event in London and Manchester. Thanks to everyone who attended – it was great to see you all! For those who couldn’t make it, or those who just want a reminder, here are a couple of top tips from our presentation: Optimising your forms for Increased Conversions… keep reading →
A discussion of best practices for email capture using popovers The question on every marketer’s lips if they’re considering a implementing a pop-up or popover for capturing email addresses or promotions should be: Will using a pop-up help us achieve our goals as well as keep our customers happy? In this article I will focus specifically on using… keep reading →
Welcome emails by retailers – are they making the most of this valuable opportunity? We recently analysed 80 retailers signup processes and welcome emails, and what amazed me the most was how 87% of retailers have their subscribe below the fold, invisible to all, with the exception of those who are determined to work hard and… keep reading →