Customer journey Archives

Why Your Email Marketing Should be Based on the Customer Journey

The Importance of the Customer Journey in Email Marketing What is customer journey email marketing? Is it simply sending emails (either batched or triggered), or does email marketing involve something much more than that? A few years ago, I coined the term “Holistic Email Marketing,” which I feel describes a more comprehensive approach for email… keep reading →

How to Improve Your Customers’ Checkout Experience Today

Over the years, marketers have been changing their tactics in response to the consumer. Nowadays, consumers are a lot savvier and are being conditioned by brands like Amazon to have certain expectations, especially in their checkout experience. So, what are we looking for when improving checkout experience? In this webinar, Kath Pay, shares tips for… keep reading →

Category: Customer journey