When it comes to improving your email programs, it’s all about the numbers Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually… keep reading →
Try these steps before giving up on disengaged and inactive email recipients. Email marketing is better than ever, but there’s one problem that just won’t go away – inactive customers. If you’re like many of the email marketers I’ve worked with, you try everything: You dig into your analytics to learn when and how customers… keep reading →
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →
What kind of email marketer are you? This question sounds like a sketchy Facebook quiz. But I’m asking for a legitimate reason. Here’s the set-up: An email marketer – often a novice but not always – asks whether double opt-in is the only way to add subscribers to a mailing list that complies with data… keep reading →
True or false: Christmas is the No. 1 shopping holiday in both the United States and the UK. Answer: False! Well, sort of. Did you get it wrong? It would be easy to understand why, especially this time of year as marketers work on their holiday plans and the pressure builds to meet or exceed… keep reading →