It’s easy to focus on the negatives that 2020 has brought us, like the economic, political, and social disruption from the COVID-19 pandemic and all the uncertainty that has created in our marketing programs. But I’ve observed a major positive development this year as well: Marketers have paused doing business as usual, and they’re re-evaluating,… keep reading →
We’re now in Q4 2020. It’s been quite a year. At Holistic we’ve rolled with it and decided to take one of the best parts of our fantastic sponsored in-person events and turn it into an online panel discussion. No, it’s not just another webinar, it’s something different: Email & More puts experts together to… keep reading →
Do you have a holistic testing strategy? Testing is the best way to find out what makes your customers tick, but if you market across multiple digital channels, you must come up with a testing protocol for each channel: email, web, social media, retargeting, SMS etc. Or do you? And even though you already know… keep reading →
Picking up where I left off in my last post, here are more ways to move up from “good” ROI to “amazing” ROI with basic tweaks, updates and alterations: Pre-fill data on landing-page forms. Whether your prospects are signing up for an event, a white paper, a webinar or a newsletter subscription, you should be pre-filling… keep reading →