In this discussion panel, hosted by Holistic Email Marketing and moderated by Skip Fidura, expert panelists Faithful Adia, Kisha Anderson, Lyndsey Howe, Ryan Phelan and Kath Pay delve into the critical considerations for selecting an email marketing tech stack. Highlighting the importance of addressing pain points, focusing on customer outcomes, and aligning your tech choices… keep reading →
In the fast-paced world of email marketing, re-engaging inactive subscribers remains a perennial challenge. Subscribers drift away for myriad reasons — inbox overload, changing interests, or simply because they forgot about your brand. Regardless of the reason, win-back email campaigns are a golden opportunity to reignite their interest. This blog post delves into the wisdom… keep reading →
In episode 3 of the “Email & More” webinar series, hosted by Holistic Email Marketing and moderated by Skip Fidura, expert panelists Kath Pay, Dana Trump, Phil Hill, and Ryan Phelan delve into the secrets of crafting compelling subject lines. This discussion highlights the importance of creativity, strategic testing, and personalization in email marketing. Special… keep reading →
Welcome to our latest blog post, where we delve into the heart of testing email marketing, inspired by Season 4, Episode 2 of “Email & More – The Art of Experimentation in Email”. The episode, masterfully hosted by Skip Fidura, brings a wealth of experience and insights from a panel of marketing experts. This discussion… keep reading →
A tough topic: Recession-proof email marketing. What goes up must come down, and in the business world that coming down can be very hard and sudden indeed. A recession has arrived, customers are spending less, and a company must look to tighten its belt. Three areas tend to stand out for cost-saving: rent and physical… keep reading →