Last Thursday, we presented at Figaro Digital’s Email Marketing and CRM Seminar. We had a great time, with Kath speaking on ‘Realise the Benefits of Holistic Testing’. Holistic Testing is a new testing approach that we’ve pioneered here at Holistic Email Marketing. A regularly-performed test based on a hypothesis is the essence of Holistic Testing.… keep reading →
We talk a lot about how to wake up inactive subscribers and customers, but none of the usual strategies and tactics tackle one of the root causes: Your email’s personality doesn’t appeal to most of your subscribers.Here’s what I mean: Your emails might appeal mainly to people who have only one or possibly two of… keep reading →
Yesterday we had our first Holistic Live! Together, and a great time was had by all! In the past we’ve run webinars, workshops & training days, but this was our first live gathering. And we are super excited to put on our next one! We know the community of email marketers has a healthy appetite… keep reading →