Welcome to another insightful recap of Email & More, where we dive deep into the world of email marketing. For those new to the show, each episode showcases a different topic with a panel of experts ready to answer your questions. Today, we’re talking about deliverability – a critical aspect of email marketing that ensures your… keep reading →
Ever wondered why some emails drive more sales than others, even when they look equally appealing? In this episode, our experts uncover the secrets behind designing emails that truly convert. In this episode of Email & More, moderator Skip Fidura, was joined by Ornella Gallo, Adeola Sole, and Kath Pay. They discussed how to design… keep reading →
Email marketing is evolving at an unprecedented pace, with personalisation and AI leading the charge. But how do these two powerful tools intersect to create truly impactful email campaigns? This is the question posed in Episode 3 of the “Email & More” series, where Skip Fidura, our trusted moderator, dives deep into “The Art &… keep reading →
Email marketing works. You already know this but so do your competitors, companies from outside your industry, and nearly everyone who’ve wished for a higher return on their investment. The daily number of emails exchanged in 2022 is forecasted to be 333.2 billion – talk about a cluttered marketing channel. The only way you can differentiate yourself… keep reading →
What were you doing when Facebook went down on Monday? If you were like many of your fellow marketers, you were tearing your hair out because you couldn’t access any Facebook-owned sites like Facebook, Instagram and WhatsApp. No social posting. No campaign research, launches or analysis. Gaahhhhh! But some resourceful email marketers seized the opportunity… keep reading →