Introduction Holistic Email Marketing, along with email technology provider Tripolis, set out to survey how satisfied or dissatisfied, and why, marketers were with their email service providers. The Email Marketing Vendor Satisfaction Report found that the answers varied across the board. You can see the results below: Medium-size to Enterprise-Level In general, marketers who… keep reading →
One of the recent topics on the Only Influencers email discussion group is whether to resend marketing emails to non-openers. The benefits are clear, especially if you rely on broadcast email to deliver revenue: 1. You extend your reach with your broadcast email at minimal expense. Inboxes are crowded places these days, and it’s easy… keep reading →
We recently hosted another Holistic Live! Circle roundtable, joined with our sponsors Emarsys and Zmags. Moderated by our own Kath Pay, with Dave Littlechild, Global Partner at Emarsys, and Chris Osborne, European Operations for Zmags assisting in the discussions. Joining us were senior CRM & Email Marketers from Which!, L.V, Mr. Porter, Anthropologie, Ralph Lauren,… keep reading →
We recently had another fantastic Holistic Live! Together event in London and Manchester. Thanks to everyone who attended – it was great to see you all! For those who couldn’t make it, or those who just want a reminder, here are a couple of top tips from our presentation: Optimising your forms for Increased Conversions… keep reading →
Wow! I’m still buzzing from the fantastic Holistic Live Circle we hosted recently with our friends at Pure360. Komal Helyer, Pure360’s marketing director, and I talked with marketers from a wide range of industries about what they’re doing right now to increase conversions: what works, what doesn’t, and how marketers can drive higher conversions from… keep reading →