Well, that was fun! It was our first time exhibiting and what a great time we all had at the B2B Marketing Expo. There was an impressive amount of knowledge under one roof and many interesting seminars and masterclasses. We really enjoyed meeting so many excellent people over the two days. Our founder, Kath Pay did… keep reading →
B2B Marketing Expo 2017 B2B Marketing Expo 2017 is packed with the most innovative and influential figures working in marketing today and it’s free to attend! Designed for the country’s top marketing professionals, the event provides you with the opportunity to hear from the most influential leaders in marketing. We’re pleased to announce that Holistic Email Marketing’s CEO… keep reading →
Marketers are always looking for something that will help them break through the messaging clutter and make an indelible impression. Many go to great lengths and spend huge amounts of money only to find their efforts barely register on the public consciousness. Here’s a shocker: You won’t find the answer by chasing some shiny new… keep reading →
This blog offers you many ideas to help you make the wisest technology choices for your company and digital marketing program. I’d like to start with one major consideration: The technology you choose must support, enable and advance your objectives and strategies. Too often, it’s the reverse. A marketer jumps on a shiny and new feature and then… keep reading →
Last Thursday, we presented at Figaro Digital’s Email Marketing and CRM Seminar. We had a great time, with Kath speaking on ‘Realise the Benefits of Holistic Testing’. Holistic Testing is a new testing approach that we’ve pioneered here at Holistic Email Marketing. A regularly-performed test based on a hypothesis is the essence of Holistic Testing.… keep reading →