We marketers like to say we are customer-centric. We give “customer centricity” and “customer experience” the nod in our public commentaries. The Google Trends search trend pictured below shows a marked increase in “customer-centric” searches, which indicates that many of us are on board with this concept. However, is that the reality in our day-to-day… keep reading →
The joy of omni-channel marketing is that it gives us many opportunities to connect with customers all along their journeys with our brands. Too often, though, we focus on the channels themselves and not on the strategies that drive the way we use those channels to achieve our marketing and business objectives. Even with technology… keep reading →
Welcome emails by retailers – are they making the most of this valuable opportunity? We recently analysed 80 retailers signup processes and welcome emails, and what amazed me the most was how 87% of retailers have their subscribe below the fold, invisible to all, with the exception of those who are determined to work hard and… keep reading →
Last week we had our second Holistic Live! Together, a morning meet up partnered with Pure360. Kath Pay from Holistic Email and Komal Helyer from Pure360 spoke at our recent Marketing Automation event. A big thank you for all the people who came and made it such a fab event with lots of great questions… keep reading →
Why take a customer-first approach? “When all you have is a hammer; every problem looks like a nail.” This version of a famous quote, attributed variously to Abraham Maslow and Mark Twain, refers to what happens when you limit your focus too narrowly on your own objectives without considering the best way to solve a… keep reading →