Unlocking Growth: Strategies for Expanding Your Email Marketing List Building a quality email list is often considered one of the most challenging aspects of email marketing. Whether you’re a seasoned marketer or just beginning to cultivate a subscriber base, it takes more than just a standard opt-in form to attract and retain valuable leads. In… keep reading →
It’s time to move past ineffective practices that keep your email program from achieving your goals. I wish I could say my cheerful outlook is shared among most email marketers. One glance at my inbox shows me too many brands are still emailing like it’s 1999. They cling to what worked in the past, such… keep reading →
Goodbye doesn’t have to mean “get lost.” Here’s how to make your email unsubscribe process more user-friendly. What do you spend more time on in your email program — how to acquire subscribers or how to let them go? Judging by the results of a quick study I conducted over the last few weeks, retail… keep reading →
Adopting a holistic approach to email marketing will help you break through barriers, serve your customers better and drive stronger results for your company. Holistic Email Marketing is a reliable source of up-to-date, practical guidance, inspiration and thought leadership to make your email marketing programmes dynamic. This book will enable you to: Develop strategies and… keep reading →
Data is at the heart of everything we do in email marketing, whether we’re building relationships or selling. A healthy and growing database is your most important factor to succeed in every aspect of email. Building a healthy base and growing that base are two separate but related functions. Although you can’t have one without… keep reading →