The good news is 58 percent of marketers are planning to increase their email marketing budgets this year – more than any other channel. Things are looking good for email marketing success 2017 is shaping up to be another great year for email marketing. GetResponse, Smartinsights, Content Marketing Institute, and Holistic Email all teamed up… keep reading →
Last week we had our second Holistic Live! Together, a morning meet up partnered with Pure360. Kath Pay from Holistic Email and Komal Helyer from Pure360 spoke at our recent Marketing Automation event. A big thank you for all the people who came and made it such a fab event with lots of great questions… keep reading →
Why take a customer-first approach? “When all you have is a hammer; every problem looks like a nail.” This version of a famous quote, attributed variously to Abraham Maslow and Mark Twain, refers to what happens when you limit your focus too narrowly on your own objectives without considering the best way to solve a… keep reading →
“When all you have is a hammer, every problem looks like a nail.” – Abraham Maslow’s, The Psychology of Science Too often, as marketers, we start with the technology, but if our end goal is to help our customers make decisions, meet needs and achieve goals, then shouldn’t we start with them? Instead of only… keep reading →
Well, that was fun! It was our first time exhibiting and what a great time we all had at the B2B Marketing Expo. There was an impressive amount of knowledge under one roof and many interesting seminars and masterclasses. We really enjoyed meeting so many excellent people over the two days. Our founder, Kath Pay did… keep reading →