“Machine learning” has moved out of science fiction and into real-life applications, like powering Tesla cars that run on autopilot and robots that can beat humans at the Japanese game of Go. For marketers, it gets them closer to their email nirvana: true 1:1 personalisation on a mass scale. Machine learning, at its simplest, is… keep reading →
Campaign Monitor did a roundup of 10 predictions for 2016 by 10 leading experts. Kath was asked to contribute… Email campaigns will predict the content you want One of the things that marketers are constantly struggling with is optimizing their campaigns, with the objective of being able to deliver emails that are valuable to the… keep reading →
Cart Recovery As email marketers, we’re all well aware of how easy it is to re-market to and convert the low-hanging fruit within the ecommerce customer journey using cart recovery emails. These cart recovery emails target those customers who abandon after adding items to their basket. On average, 75% of carts started are abandoned, and… keep reading →
It sounds obvious but so many of us forget to focus on the objective whatever we are working on, an email campaign, a newsletter series or a solus email. If you state your intent from the off, your path and destination (usually to conversion) are set. It often helps me to think of my objective… keep reading →