As the cynical say, you can prove anything with statistics and in the world of email marketing there’s no shortage of numbers to pick from. Emails sent, emails opened, click-throughs and more are all fastidiously reported by our platforms. But all those numbers are for nothing if we’re using them wrong. And there are few… keep reading →
The long tail isn’t just for sales and SEO anymore! That’s probably what you think about when someone mentions “long tail” strategy. It began with author Chris Anderson, who wrote The Long Tail: Why the Future of Business Is Selling Less of More in 2004 about the profit potential in selling less-popular goods with longer… keep reading →
Marketers use data to interpret test results, but sometimes you need to look beyond the numbers to understand how your tests fit into the overall customer experience. Our recent work with a client that provides background screenings for landlords and property managers generated some fascinating data. It also helped illuminate 5 tips you can use… keep reading →
A term originally coined by Forrester, “zero-party data” refers to the information collected directly from an individual. Whether that be from a form, quiz, competition entry, survey and more, this counts as zero-party data. Now you might be thinking, wait, hang on, isn’t that just 1st party data you’re talking about? Seemingly yes but as… keep reading →
When it comes to improving your email programs, it’s all about the numbers Whether you think of email as an art, a science or both (as I do), there’s no escaping the reality that email is a numbers game through and through. Knowing which numbers (or metrics) to track will help you assess and continually… keep reading →